Tree.com Inc. saw its mortgage business drop off as interest rates rose at the end 2010. And Chief Executive Doug Lebda says the company is changing operations to cope with a shifting market.
The company will invest more heavily on marketing — both traditional advertising and the online and search-engine marketing Tree.com has honed over the years. But other changes are likely to continue to erode the importance of Tree.com's signature business — the LendingTree.com loan exchange — to the company's bottom line.
By far the largest business line has become the direct mortgage lender, LendingTree Loans. And Lebda plans ...
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